Impact of Google's Penguin Algorithm

Google, the search engine need not any introduction and with the growing use of online platform for various purposes the working of Google is also affecting millions. With the growing use of Google the webmasters started playing tricks so that their website stays ahead of the competitors and they remain on the top. To secure top position many webmasters followed various tricks, unfortunately few webmasters practice black hat SEO strategy to bring traffic towards the website. To control the practice of black hat SEO Google is trying to refine its SERP with more significant results. Many webmasters not only build cheap link building strategy for promoting their own site but also try to defame the competitors with negative SEO.

Negative SEO is a dark side of the SEO professional and the latest penguin update has made negative SEO more controversial topics. It is easy to disturb the backlink profile of the competitors with lower quality backlinks and damage their position in the SERP. The strict rule of penguin update directly put penalty on the website for the poor quality backlinks. In this way it is providing a great chance to the competitors to disturb the link profile of other websites.

If a webmaster feels that his website is the victim of negative SEO find the solution to counter the negative SEO and clean your link profile. Link diasvowment is an easy way to get rid of low quality backlinks and bring out the website from Google penalty.

Gain natural backlinks for the website and secure the site’s ranking in SERP.

Webmasters and SEO professionals are advised to monitor the backlinks of the website and make link profile as strong possible so that competitors could not put the rival website down.

Google penguin is very strict about keyword stuffing and content spinning and if a backlinks is generated using such strategies the link will be considered as low-quality and bad backlink.

One of the best ways to control the drastic results of search engine updates is to keep revising the SEO strategy and generate backlinks using different methods. Build offensive link building strategy to control the negative SEO.

The practice of negative SEO is a black spot on the SEO profession, only a weak contender could try such cheap way. A good competitor has always contends one on one and uses rightful means to show their capabilities and efficiency.