How Can Canonical Tag Help Your SEO?

When you are engaged in SEO activities for a website in order to giving it the optimum push to the search engines then you must aware of all the aspects of the website. You see, performing on-page SEO activities in efficient manner is crucial in order to making a website Search Engine friendly. Among all the on-page SEO optimization issues that do not make a website search engine favorable, Canonical issue occupies an important position.

In the encyclopedia of Search engine optimization, the term ‘canonicalization’ refers to the on-page seo process wherein the URLs of the concerned website are standardized. In very simply way, this is the process in which all the URLs of a website are organized in proper way so that the search engines can understand which URL is meant for which page, content, image and so on.

You see, Canonical issue can be very a very serious problem in promoting a website, as search engines see different URL version of the website, treat the website as another website like, http://www.xyz.com and http://xyz.com. And this issue can lead the website and the entire SEO process to different other issues like:

• There will be a huge probability of splitting the link juice between two URLs
• For having double URL, the website can be treated as duplicate content
• In this case the non-preferred URL gets higher ranking in the search engines than your preferred URL

In order to fix the canonical issue first of all let the search engines know that both the URLs have one content and there is actually one URL, which is appearing in two different ways. In order to do so you need to use canonical Tag which is recognized by all the major search engines. You can use this tag very easily by adding rel=”canonical” attribute as a link element to all the head pages of the non-preferred URLs.

So, what are you waiting for? If your website is suffering from search engine exposure for having canonical issue then without anymore delay resolve it by following the aforementioned way. If faced any problem while doing so, contact an SEO company India or a link building services provider today.