Effective Usage of Online Reputation Management (ORM) Services Posted by Sameer July 25, 2018 ORM, SMO, SEO Social media services have facilitated the use of innovative techniques and ideas to express ideas and criticize products. It requires ample amount of patience and hard work to build a reputation in a business scenario. But the reputation of a business organization can vary drastically according to the type of feedback received from the customers through online portals. Customers express various types of comments through various social media services such as blog writing, Facebook, Twitter and so forth. The online reputation management services make use of all types of comments and feedback to build a strong online presence. In the current scenario, the success of a business depends largely on reviews and feedbacks received online. However, in a competitive environment, there may be negative reviews from competitors which can hamper the growth and success of business organizations. In order to ensure a strong online presence, it is essential to counter the effects of negative reviews in a professional manner. The effective use of online reputation management services facilitate in building a strong reputation which can safeguard the online brand of a company. One of the best ways to build an online reputation is to respond actively to the queries of customers and improve customer services. Company websites should be used effectively to showcase products and services to the potential and existing clients. It is imperative to provide opportunities to customers to give honest feedbacks on products and services so that it can be used constructively. Positive online reviews are quite essential for online reputation management. For effective online reputation management, it is essential to monitor social media accounts. Digital marketing services are crucial for all types of online and offline businesses. As all types of messages and reviews can be published online, it is important to use reputation management services to build a good and strong online brand name. ORM SMO SEO Share: